Final Self Promotional Package

Project Overview

A self promotional packages are publicity items that tell the viewer all about the designer. The package represents the main style and purpose of the designer. So, as our final project for this semester, we were asked to design a self promotional package that represents us as designers in our feilds. These packages could be giveaways, or something you might leave behind in an interview or meeting. We were allowed to work with the experimental packages we designed in the beginning of the semester, or start all over. I decided to design something new.

Design Process

For my self promotional package, settled on designing a folder that would hold my CV, portfolio booklet, business card, and a CD that holds the soft copy of my portfolio. I would use this folder for any interview for a job, or for a client that is curious and wants to know more about my capabilities and my style. Because I’m quite known for my glasses, I decided to make my logo is an illustration of my eyes and glasses. For the font, I chose Futura because of its simplicity and clarity. Instead of making all the self promotional pieces in my package duplicates of each other (design wise), I decided to change each piece’s design, however still sticking to the same theme color, font, and logo.

Sketches

Logo

Dielines

Folder cover

CV template

Business card

Portfolio booklet (2 variations)

CD

Photography

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Suit of Hearts

Project Overview

As a group, our four-part theme focused on “different eras in the 20th century.” The 20th century had extremely different styles and movements and each member of the group chose a particular decade (20s, 50s, 60s, 80s) for her individual suit. I chose the 1960s because I believe it had powerful and significant events that will always be remembered in history. The design of the cards consequently focuses on 1960s major events to serve as a historical and
educational tool for players.I started this project by researching as much a I could about  the 1960s.  I collected a number of high resolution images for the events and edited them using Photoshop. For the Jack, Queen, and King cards I used John Lennon, Audrey Hepburn, and Sheikh Zayed Al Nahyan respectively. For the rest of the deck, I used the photography of the events and explained them briefly underneath the image. I decided to keep the cards white and clean because I wanted to keep the focus on the functionality of the playing cards.

Design Process

I started this project by researching as much a I could about  the 1960s.  I collected a number of high resolution images for the events and edited them using Photoshop. For the Jack, Queen, and King cards I used John Lennon, Audrey Hepburn, and Sheikh Zayed Al Nahyan respectively. For the rest of the deck, I used the photography of the events and explained them briefly underneath the image. I decided to keep the cards white and clean because I wanted to keep the focus on the functionality of the playing cards.

Card Suit: 1960’s Hearts

For this project, we were broken into groups of four and asked to choose a theme with four different components for a deck of cards. Each student in the group had to produce a suit of cards based on one of the four components. This project helped us understand that design can be applied to reusable packaging such as simple games, while showcasing our individual styles. We worked as a collaborative team to design the full deck based on a theme of “eras in the 20th century” and my era was the 1960’s using the suit of hearts.

Full Suit

Package Dieline

Photography

Deck O’ Cards Project

Hi again!!!

For our second Packaging Design project, we are designing a deck of cards in groups of 4. Each students is assigned a suit (hearts, spades, clubs, and diamonds) and is asked to design the full set of that suit (A, 2-10, Jack, Queen, King). After that, each group chooses a theme (with 4 different parts) and designs the deck using that specific theme.

After deep and thorough thinking with my group, we finally decided to use 4 eras in the 20th century to develop the designs of our cards; 20s, 50s, 60s, and 80s. I choose the 60s (because I am very interesting with the hippies and psychedelic art the emerged in the mid 1960s) to design my suit with is hearts.

Psychedelic art is a form of visual artwork that emerged in the mid 1960s. The artworks are very surreal and metaphysical patterns that look like a kaleidoscope. They are made of highly contrasting colors. The artwork sometimes includes collage also.

Quick sketches:

Translating ideas on Photoshop:

photos used:

Save the tradition, Save the date

Project Overview

For this project, we were asked to design a promotional package that would also act like an invitation for The First International Date Palm Festival. This package will hold a bottle of date honey that will be a giveaway with the invites. Our main aim for this project was to create an engaging package that would not only attract local but also international crowds. The package must be clear, attractive, and unique.Before actually designing the package, we were supposed to  come up with a brand story for our product, then do some quick sketches and refine them.

Brand Story

Our date honey is made using traditional methods. After thorough and gentle cleaning, the fresh soft dates are placed in bags made of palm leaves, in a compressor where they are pressed in high heat until the vitamin rich honey starts dripping. The quality of the honey extracted very high, and it has excellent color and flavor.

Chosen Bottle

Design Process

The first step in this project is choosing a glass bottle. The bottle I choseis originally an olive oil bottle that I found and almost immediately fell in love with. It has a sleek, smooth design, and shows that whatever’sinside the bottle must be very precious and high quality. For that reason,I decided to design a package that will reveil the bottle in an interesting way. The outside of the package is fairly plain with a pattern that is very light it barely shows. The top of the box has the event logo in the centerwith the announcement/invite in both English and Arabic because I believeit creates an engaging visual balance for the viewer. I place the tagline on the side of the lid so that when the viewer on opens it they read “Save the tradition” on the outside, and “Save the date” in the inside. I used the logo for the letter “s”. Inside the package, the bottle rests on a bed covered in silk.

Sketches

Logo/Wordmark

Dielines

Booklet

Beauty Shots

Save A Date

For this project, we were asked to design a package that would also act like an invitation for The First International Date Palm Festival. This package will hold a bottle of date honey that will be a giveaway with the invites. Before actually designing the package, we were supposed to come up with a brand story for our product, then do some quick sketches and refine them.

Brand Story

Our date honey is made using traditionalmethods. After thorough and gentle cleaning, the fresh soft dates are placed in a compressor where they are pressed in high heat until the vitaminrich honey starts dripping. The quality of the honey extracted very high, and ithas excellent color and flavor.

Chosen bottle

I chose to use this bottle because it has a very sleek and smooth design, and it shows that whatever the bottle contains must be something very precious. So I decided to design a package the would present the preciousness of the bottle.

Sketches

Refined sketches

A Study in Brand Minimalism

 

Mehmet Gozetlik has done a wonderful project that strips brand packaging of all the fluff and focuses on only what is necessary. I find the resulting packages to be more appealing, but that is probably because I’m a designer. I’m sure companies like Procter & Gamble have done thousands of studies over the years explaining why you need unicorn hands on your dish soap to sell more of it.

But then again I know I like them because they are different than anything else out there now. If every packaging started to look like this the flamboyant packaging would stand out and start to be my favorite. Standing out isn’t about being more than what everyone else is, it usually means you are just less.

http://journal.drawar.com/d/a-study-in-brand-minimalism/

Designing My Own Package

For our first exercise in my Packaging Design course, we were asked to choose an interesting existing package, take the dieline, and redesign it in a way that will represent me as a person.

The package I chose is a nut bars box. Unfortunately, I forgot to take a photo of the package before opening it up. The next step was scanning the package and putting it on illustrator and trace the dieline of the package.

Putting the package together:

Designing the package:

When I started designing, I asked myself what is one thing that remind everyone of me, and I thought of my glasses. Ever since I entered Zayed University, my friends have been calling me “روضة نظارة” or “Rawdha glasses”, because there’s another Rawdha in our group. I chose light yellow for the background to represent my bright and fun personality.

 

 

 

 

 

 

 

 

 

I also made another design for a campaign for drinking more tap water and less bottled water, because I am very interested in saving the environment.

         

Packaging Designs

The packaging of a specific product is one of the most important features of that product. The package should be effective enough to attract the buyer’s attention, and to send a specific message about the product. Here are some fun packaging design I found in the internet. Enjoy!