Final Photography and Presentation Board


I’m finally DONE with everything for this course, YAY! It has been an absolute wonderful experience to be in a small class, with wonderful classmates and an amazing teacher (I LOVE YOU GUYS!).

I’ve printed and photographed my promotional kit, and designed the presentation board. Here they are:

Presentation Board


Publication Program

Hi again :p

The brochure I designed is an accordion fold brochure that stacks up to look like waves. The map is on a separate piece to make it easier for the person to take it to different place with him/her. The brochure and the map will be placed in an envelope that has texture of sand, and the conference logo on it.

Side 1

Side 2

Brochure Folded


Brochure + Map in Envelope

Promotional Kit (Edits)

Hello there 😀

So I decided to fix some of the items in the promotional kit, because I honestly thought they could be stronger. First, I changes the folder completely; I made the shape of the cover follow the shape of the banners and added the vector based illustrations of the sand dunes on the bottom. From the inside of the folder, I just added the shapes of the waves, and one pocket for the papers.

Folder cover:

Folder Interior:

Folder (closed)

I also made two new variations of the name badge. I think they looks much better than the ones before.

Grid Systems

I was looking last night for interesting grid systems. Here is what I found:

Even though I would NEVER used this grid for any article or publication I design, I found it really interesting. The Dada movement was known for its desire to break the rules and do something very surprising, especially the Dada artist Marcel Duchamp who designed the previous grid. It is not something we usually see in magazines or newspapers. It might be very hard to read, but it still looks very rebellious.

The reason I loved the previous grid is because of the way he uses the empty space between the two columns. There’s a term we Graphic Designers use for the spaces that appear between words when paragraphs are justified in a page. We call them “Rivers”. However, the designer for the previous grid system plays with the gutter between the two columns to create shapes, even though they’re two different columns and not one big paragraph.

This is a cover of a Polaroid P magazines, which is a magazine published to build a stronger relationship between Polaroid and professional photographers. I really love how the designer decided to make the title look like a slightly open book that also makes the letter P. He also made it inclined to make it looks more interesting and add movement to the cover.

Inspirational Posters


So, here is something about me, before I start any project I have to search for inspirational examples. I think it really helps me start and gives me ideas. Here are some examples of event posters I found before I started working on my poster.

and finally my personal favorite!

Project One: Brand Identity

Hi again

Our first project for our short summer course is to develop the branding for a conference that is going to take place in Dubai in 2014. The conference is called the International Symposium on Electronic Art (ISEA). It is the world’s most important media arts event for the interdisciplinary discussion and showcase of creative productions applying new technologies in interactive and digital media. This event annually brings  together artists, academics, scientists, and new media practitioners. The main theme for the 2014 symposium is Locations. So keeping that in mind I was able to brainstorm, sketch, and design a logo for the symposium.

Our first step was doing case studies on previous logos of existing brands and/or conferences.


Initial Sketches

Refined Sketches

I chose the three sketches in the red boxes and refined them into bigger sketches

Putting logos in Illustrator

Because I loved the three designs, I wasn’t sure on which one to choose for the final design, so I worked on all three of them on illustrator. The first one represents the Islamic star. I made the shapes overlap in certain areas and intentionally reduced the opacity to show the overlapping. For the second design, the curved line is supposed to represent Dubai’s landscape, where we can see sea and beaches, and sand dunes/mountains. Finally, the crescent in the final design is also supposed to show Islamic art, plus the crescent we find on top of mosques.

After asking my peers and professor for reviews and comments on my design, I got the most review on the second on, so I chose to work on it. However I thought the typoeface on the third design was stronger because I used difference thicknesses from the same type family (Gotham HTF). So, I just changed the typeface and made it just like the third design.


The typeface I worked with is Gotham HTF, and the three thickness from that family I chose were Book Condensed, Light, and Bold.

Final Black and White logo

I changed the curved line in the logo and made it overlapping shapes. I think it looks stronger and adds more clarification to my concept, and plus I think it looks more visually pleasing and it would be more interesting when colors are added.

Color logo + Color palette

Because of the curved line’s low opacity, I think the type’s solid colors steal the spotlight away from the shape. So, I added solid colors with full opacity to make it pop out more.

The different variations I tried using the same color palette

Final Color Logo

I used the pantone swatches for the final logo, I decided to keep “isea” as the orange color because I want it be be the focal point of the logo.

Logo Inspirations

Hello Everyone!

So yeah my 3 day summer holiday was fun, but now I am back to business! Because we’re designing logos for our first project, I looked for some logos online for inspiration. Enjoy!